EcoRoger
Project Details
Duration
2 months
Team
Gaya Khiani, Iris Yu
Role
Graphic Design, Marketing, Copywriting, UI Design
We can’t solve the climate crisis with an outdated curriculum.
EcoRoger’s mission is to educate the younger generation on making more sustainable choices in their daily lives by providing convenient and easily integratable lesson plans to educators.
The Problem
Teachers are overworked.
Curriculums are outdated.
The planet is dying.
School boards don’t know how to make real change.
Instead of breaking and remaking these systems, why not work with them?
The Opportunity
TDSB, Peel, York Region, and countless more school boards are slowly trying to implement environmental education into their systems.
They’ve all had schools receive EcoSchools Certifications and have done tree planting initiatives, water bottle initiatives, and more.
The interest is there, but the impact is low. We can fix that.
We provide educators and institutions with high quality, customizable lesson plans that embed sustainable practices into many subjects.
Our goal is to integrate sustainability into everyday learning, without changing the existing curriculum.
Audience Segments
Service Blueprint Snapshot
Marketing Strategy
Social Media Marketing
Instagram, Facebook, TikTok
Instagram, Facebook, TikTok
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Increased Efficiency
One of Ode's initial pain points was that they feel overwhelmed by all the work required to run the hotel. This simplified booking process reduces the time needed to manage the rooftop booking requests
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Increased Revenue
With limited cost required to maintain the space and booking platform, the rooftop can be highly profitable. The booking platform allows Ode to rent out the space easily, and more often.
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Reaching the Right Audience
Learning Outcomes
The biggest learning outcome from this project was understanding how to find a problem. When Ode first came to us with a myriad of issues, we had no clue where to start and how to prioritize the pain points. Through a series of service blueprints, lots of concept development, and plenty of research, we ended up choosing to focus on an aspect of the service they barely ever mentioned, but one which had the most impact.
If given more time, I would definitely work on the UI more. I find that the booking process could still be confusing to some users, and it would benefit from more rounds of testing and iteration. We spent a lot of our time on problem definition, meaning some of these later aspects had to be rushed, and could use some improvement in the future.