Scanabanana
Project Details
Duration
1 month
Team
3 UX designers
Role
Branding, Strategy, UI design
About
Scanabanana is a TikTok filter that allows users to scan their banana to identify its ripeness level. It then provides the user with recipes based on the results. The goal is to help people reduce food waste by giving them suggestions on getting the most out of their produce. Alongside this, they can create aesthetic videos out of their food using the filter, to spread the message.
How it Works
Why make a Tiktok Filter?
Using AR allows users to visually compare their fruits and identify the ripeness in a more delightful and interactive way.
Users can also create fun videos while cooking the recipes, encouraging others to join in and reduce food waste. Tiktok is not only being used as a platform to upload our project, but also as a marketing method to gain more reach.
After scanning their banana, 3 recipe choices are displayed based on the ripeness level they choose. Providing people with choices allows them to have a better sense of connection with their end result which in this case is the video and food, creating more engaging content.